AdWords is Google's pay-per-click (PPC) advertising platform and main source of revenue. In PPC Google marketing, advertisers use AdWords to bid on the keywords they want to trigger their sponsored ads. Google chooses ads to be displayed and the ads' position based on each user's maximum bid and Quality Score. Quality Score is determined by factors like:
1. Relevance of ad copy to the keyword2. Relevance of the ad to its corresponding landing page
3. The ad's click-through rate (CTR)
4. Historical account performance
5. Other relevance and performance factors
Quality Score can affect your Google pay-per-click rates. Higher Quality Scores mean more impressions at lower costs, lowering your cost per click and cost per action.
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| Google AdWord |
Why Use WordStream?
WordStream provides solutions to these problems and more. Employing WordStream with your Yahoo AdWords pay per click campaigns will help you to:Discover and deal with large lists of keywords
Easily organize keywords into Google PPC keyword organizations
Create targeted and effective advertising in under a minute
Drive more business to your site through more highly qualified traffic
Write better, more relevant AdWords landing pages
Coordinate your computer data with simply a few clicks
Eliminate irrelevant clicks and wasted spend by implementing negative keywords
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| WordStream |
Use the AdWords Performance Grader to See How Your Campaign Measures Up
Wordstream's free Ppc Performance Grader is a revolutionary new tool that helps you evaluate how your AdWords campaigns are performing on several key requirements such as:Top quality Score
Text Ad Search engine optimization
Click-Through Rate
Use of Negative Keywords
Long-tail Key word Search engine optimization
Landing Page and Text Ad Optimization
This kind of superior tool allows you to compare your Overall performance Grader score with rivals in similar spend conference, offering you a sense as to where you go with the competitive landscape.
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| AdWord Performance Grader |
Why Use Google AdWord ?
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