Creating a Blog for Free To Promote An Existing Business
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If
you belong to any of the following groups, then this article is for you.
You
already have a business and a website that serves as the official hub for your
online sales.
The website
may be serving as an online store for your enterprise.
You
need a venue wherein you can promote your affiliate links.
Your
already have a website, which may not necessarily be a commercial one, and it
is enrolled with a Pay Per Click (PPC) program, like Google AdSense.
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| Creating a Blog for Free To Promote An Existing Business |
Success
in these fields depends on one essential principle which you might have already
realized: traffic is the key to your online business thriving.
You
may have in your digital inventory the best products in the world, but they
won't mean squat if no one would get to see them. This is why each and every
online businessman will fight tooth and nail just to have a piece of the
Internet traffic. After all, the more visitors who get to visit your site, the
more potential clients you have.
And blogs can most
definitely help you drive visitors to your pages. Here is how you could use
them to achieve such a purpose:
1.
Download the Wordpress blogging software, which is available for free at www.wordpress.com . An alternative is to go with blogger.com. I have posted instructions for
setting up a Blogger blog at your own server in this PDF file:
2.
Remember that good content is always at the heart of a progressive online
traffic stream. People are always looking for information, and if you will give
them that, they would read what you have to offer. Dedicate your blog to the
subject of your main website. Publish informative entries that would hook your
readers and make them come back for updates. In between purely educational
entries, strategically include a link to your site by suggesting their
importance to your readers.
3.
Using the above mentioned strategy, you could also include your affiliate links
to pre-sell your affiliate products. The more traffic you drive to your
affiliate merchant's site or sales page, the more chances you will have of
effectuating a successful sale and bigger commissions.
4.
Links from blogs are unilateral, meaning, they are one way links to your
websites. The more traffic a unilateral link generates, the more it becomes
prominent in online searches. Avoid reciprocal links at all costs! Do not
include a link to your blog from your website. Search engines abhor reciprocal
linking.
5.
80% of your traffic will come from the search engines. You have to tweak your
blog to attract the attention of the search engine spiders. Now, blogs are
already search engine friendly. However, there is a very big possibility that
you would be competing with other blogs on the same subject. You have to make
sure that once you upload your blog, it is able to outperform its competitors
in the search engine rankings.
One
way you can do this is by using the title of your post to match the keyword
phrases you are targeting, plus put a sprinkling of your keyword phrase in the
post itself. I am doing this with great results.
6.
Check your blog offline. It should be as readable and as navigable as possible
for your prospective readers. Make appropriate adjustments if necessary.
7.
Upload your blog to a reliable server that has enough bandwidth to accommodate many
viewers.
8.
Constantly update your blog. Search engines love regularly updated content, so
publishing new entries will greatly increase your blog's page rank, and
consequently, your main website's traffic.
9.
Accepting links from other related blogs will also bring to your site some
traffic from sources other then search engines. The way that a blog is designed
fosters the building of a community of blog sites, and this will provide for an
added stream of visitors for you.
10.
You could also decide to enroll your blog site in the Google AdSense
advertising program. This will give you an additional income stream. We will
discuss this in future articles.
By: Mal
Keenan
